Choosing the right promotion product.

Selection of the most suitable business gift , promotional item or corporate gift is a critical decision for any marketing manager and our friendly team would be delighted to help.

Some key parameters to consider when selecting your corporate gift or premium item are as follows:

Deciding your Target audience: This can be a function of your target  market for your products in general or it could be for example targeting the key decision makers only – ie only those who can influence or shape or have impact on your target market. It is always useful to be clear on  the target audience you are aiming at when deciding which promotional item or corporate gift is the most effective tool to communicate and advertise your company or marketing message.

If you want to target your key decision makers – this may often be a select group of high powered managers. For this type of targeting you may be looking for a high quality business gift which will be long lasting. Branding such a corporate gift of real perceived quality with your company logo and strap line will mean that your company image remains visible in a friendly, subtle and perceptive way on a long term basis. This route justifies the term advertising gift in real sense of effectiveness -  but it always remains a subtle and not an overt medium.

Examples of high quality, high value corporate gifts would be promotional desktop gifts such as executive toys for example. Other high perceived value corporate gifts include
promotional paperweights and high quality promotional pens.

If you are targeting a large customer base in general you may be considering a large volume mailshot. For this type of promotion you might consider a value low unit cost promotional item that can be suitable for inclusion with the mailshot.

Promotional items or promotional giveaways suitable for mailout include promotional mousemats, promotional value pens, promotional pocket diaries and advertising keyrings. All these premium items or giveaways can be easily branded with your logo and strap line or marketing message and can be inserted with your mailshot literature.

Entirely separate from either high value promotional items or low cost promotional products, there is the huge range of  business gift products which are unusual and help keep your company message or brand in the mind of the user by the sheer originality or usefulness of the promotional product itself.

Examples of this type of corporate gift include promotional inflatables, stressballs and promotional computer accessories such as computer mice or promotional usb memory sticks.

For help in selecting your premium business gift or promotional item please call our sales team who would be delighted to help – on 01344 753550